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The evolving cloud and how it impacts storage – Part 4 of 4

This past March, Wes Perdue, Seagate’s  Director of PLM Cloud Strategy at Seagate spoke at World Hosting Days in Europa-Park Rust, Germany.  The topic: The Evolving Cloud and How it Impacts Storage.  We have taken the transcript of Wes’s presentation and created this 4 part series covering:

Part 4: The Cloud: Keys to Success

The Cloud Providers Want

At the end of the day, the service providers want to contain costs.  They look at their data center as a product, a product that delivers services. To the degree they can improve their efficiency, and reduce costs, they can better compete with the service provider down the street.  Design flexibility is paramount.  These guys are always pushing the envelope, and as they push the envelope to reduce costs, or improve efficiency, it has an impact somewhere else.  If that impact is a design change, they want to resolve that, typically with a partner.  So system builders / system integrators that can be responsive are going to be very fruitful here.  It’s very important to the service providers to have this dedicated support and the more responsive you can be, the more the value to them.

Keys to Success

I was talking with a very large system builder and we got to this dedicated support topic.

He said, “Wes, our support is very deep, and very broad. We had a tier one service provider customer, and they had an issue, they had a problem. I took six engineers off of what they were doing, put them on an airplane, and flew them four and a half hours to the customer site to address that issue.”

I said, “Do you know what your competitors are doing?  They are not taking six engineers off of what they are doing, because what they are doing for that customer is here and now. They are not putting them on an airplane and flying them there, because they are already there.  In some cases, they are badged. They have access to the facility.”  Generally, what I am seeing is the smaller builders’ mojo is that, they get it, and, some of the bigger guys don’t.

The Enterprise Storage “Cloud” Stack

From a cloud stack standpoint, you got your tier 0 for your high performance tier. Your tier 1 is your balance between performance and capacity, your tier 2 which is your capacity optimized, and your tier 3 which is this archival optimized.  Across all of these infrastructures, these tiers are used.  It’s not just a single storage device. There are a number of applications that fall into one of these four tiers.

Seagate’s Enterprise Portfolio for the Cloud

From a product standpoint, whether it’s an SSD, Seagate Pulsar, or Seagate Savvio 15,000 or 10,000 RPM drives for compute applications.  Or, Constellation, Constellation ES 2.5-inch, 3.5-inch Nearline / business critical drives in 3 terabyte, and potentially 4 terabyte for bulk storage requirements. All of these different types of storage devices are used across different applications. Depending upon the workload, the performance, the capacity, the way the platform is architected varies, and will dictate which storage device is optimal for that use.

Summary

So, to wrap it up, the cloud is very important to Seagate.  It is a strategic imperative. We have and will continue to engage with service providers, with system builders to understand the unique challenges they have, and feed that back into the product development process to optimize drives that will work very well, in very specific applications in this space.

Thank you.

Related Posts:

Part 1: Storage and the Evolving Cloud
Part 2: The Seagate Cloud Strategy
Part 3: Data Protection, Security, and Cold Storage in the Cloud

More on Cloud Storage.

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