Inside IT Storage

Seagate Enterprise Inside IT Storage

How customer insights shape the face of cloud storage


If someone told you that their storage solution delivered predictable performance, was open architecture, and simple to procure and use, would you believe them? Well, that is what Rackspace is offering with their new Cloud Block Storage.

J.R. Arredondo wrote a great post on The Rackspace Blog that provides some background and some compelling data for why their Cloud Block Storage offering is superior. Check it out and judge for yourself.

What’s most compelling for me is the customer input that went into the development of their solution.  When it comes to developing cloud based solutions, it’s almost impossible to do so in a vacuum.  The cloud is still evolving, and separating the winners from the losers ultimately lies with who is best at taking customer input and applying it to their solutions offering.

In the case of Rackspace, the input from customers was:

  • We want consistent and reliable performance.
  • We want options based on our performance requirements.
  • We want simple pricing based solely on capacity used.

Take this a step further.  This level of customer insight is extremely valuable to companies like Seagate who look to develop storage devices and features specifically for cloud partners like Rackspace.  Sure, it’s important to meet the needs of partners like Rackspace, but more importantly, how do our products and features enable Rackspace to solve their customer problems.

The 3 concerns above are just a small sampling of the type of customer insights collected from cloud builders, cloud providers and end customers.  How to use such insights to develop solutions will determine if we win or lose. For now, we are referring to this as “the strategic application of storage”  to gain a competitive advantage.  So far, we have announced Enterprise Value or Constellation CS.  We have PowerChoice, RAID Rebuild, Instant Secure Erase, and SED from a feature perspective, but what’s next?  Hybrid? A new SSD? In a word…


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